Day 1
About 20 minutesWhat you already have
Where does your taste already show up?
List where your taste already shows up, and what you've made this year.
The 21 days
Most days take 15 to 25 minutes. Days unlock as you finish them, not by the calendar, so you can catch up anytime.
Days 1 to 5 · You make Your Signal
Day 1
About 20 minutesWhere does your taste already show up?
List where your taste already shows up, and what you've made this year.
Day 2
About 20 minutesWhat do your eyes keep choosing?
Pick about ten things that keep pulling at you, and say why.
Day 3
About 20 minutesWhen did making get quieter in your life?
Map when making got quieter, and what made it louder.
Day 4
About 15 minutesWhat makes wanting to make this feel silly, selfish, or unrealistic?
Name the rule that's been stopping you, and give yourself permission.
Day 5
About 25 minutesWhat do you want to explore before you know what it will become?
Write your Signal: one sentence you'll use as your filter.
Days 6 to 11 · You make Taste Map
Day 6
About 25 minutesWhat exactly is doing the work inside the things you like?
Learn the Daily Translation on three references.
Day 7
About 45 to 60 minutesWhat do you notice in person that a photo can't show you?
Field trip: look at real objects in real light.
Day 8
About 20 minutesWhich surfaces and materials give you the feeling in your Signal?
Name the surfaces and materials that give you your feeling.
Day 9
About 20 minutesWhich shapes and sizes keep pulling you?
Find the shapes and sizes you keep choosing.
Day 10
About 20 minutesWhat does this symbol do for you, beyond how it looks?
Separate a symbol from the meaning you want to keep.
Day 11
About 45 to 60 minutesWhat patterns show up when you look at everything together?
Taste night: find your themes and write your three rules.
Days 12 to 17 · You make Object Ideas
Day 12
About 20 minutesWhat single object could carry your Signal?
Choose up to three object types that could carry your Signal.
Day 13
About 20 minutesWhere does this object live, and what moment is it part of?
Decide where each object lives in someone's life.
Day 14
About 20 minutesWhat should travel from your reference, and what should stay behind?
Take the idea from a reference, not the thing itself.
Day 15
About 25 minutesWhat has to be true about this object for it to feel like yours?
Turn your rules into things someone could see.
Day 16
About 20 minutesHow should this object make someone feel through what it does?
Pair what the object does with how it feels.
Day 17
About 30 minutesWhat are the strongest ways your Signal could become an object?
Write one to three object ideas.
Days 18 to 21 · You make Creation Brief
Day 18
About 25 minutesWhich idea is true enough, clear enough, and alive enough to take forward now?
Compare your ideas and choose one.
Day 19
About 20 minutesWhat can change, and what has to stay for this to still be your idea?
Decide what must stay true, and what can change.
Day 20
About 30 minutesCould someone understand what you're choosing without you explaining the whole journey?
Build your Creation Brief.
Day 21
About 20 minutesWhat does this idea need next, and what are you ready to do?
Lock in your idea and choose what's next.